Built by people who
understand
both sides of medicine.
MDME was founded by a board-certified plastic surgeon and a marketing technology executive who saw the same problem from different angles — and decided to fix it together.
Two people. One problem.
A company built to solve it.
Medical practices are run by some of the most educated people in the world — and routinely taken advantage of by marketing agencies who don't understand medicine, don't measure results, and can't explain where the money went.
Our physician co-founder saw it firsthand. Practices spending thousands a month on marketing with no clear attribution, no strategy, and no one in their corner who actually understood how a medical practice grows.
Our technology co-founder saw it from the other side — working with agencies and platforms that had powerful tools but no clinical context, no understanding of patient psychology, and no ability to connect marketing spend to actual patient outcomes.
MDME was built to close that gap. Not as a software company that happens to serve healthcare. Not as a marketing agency that learned some medical terminology. But as a company founded by people who have lived on both sides — and built something designed to solve it properly.
How We Got Here
Two perspectives.
One mission.
The combination of clinical credibility and technology expertise isn't something you can hire for — it has to be built into the foundation of the company. Ours was.
Jason Martin, MD
Doug Lundberg
We're not an agency.
We're not a software vendor.
We're your growth partner.
Medical professional-founded
Our co-founder is a practicing physician who understands your world from the inside — not a marketer who took a healthcare course.
Results you can measure
We track cost-per-patient, not cost-per-click. Every dollar is attributed to an actual outcome — not a vanity metric on a report.
Done for you — completely
You don't log in to manage software. You focus on patients. We handle everything else — setup, management, optimization.
AI-powered, human-run
AI optimizes and automates. Our team makes the strategic calls. You get efficiency of technology with judgment of experienced practitioners.
Built exclusively for medicine
We don't serve restaurants or retailers. Medical practices are all we do — every tool, strategy, and system is built for your challenges.
Transparent, always
No black-box reporting. No inflated metrics. You see exactly what we're doing, what it costs, and what it's producing — every month.
- No clinical expertise — learning your specialty on your dime
- Report clicks and impressions, not patients and revenue
- Hand you a platform and expect you to manage it
- Long-term contracts with vague deliverables
- One-size-fits-all playbook across every industry
- Co-founded by a board-certified physician who's lived your challenges
- Full attribution — cost-per-patient, channel ROI, exact outcomes
- We run everything for you — you never touch the tech unless you want to
- Month-to-month after onboarding — we earn your business
- Built exclusively for medical practices — nothing else
The principles that guide
everything we do
Patient first
Every strategy exists to connect patients with the care they need.
Radical transparency
We show you everything — the wins, the misses, and what we're doing about both.
Honest about limits
We don't sell what won't work. We say no when it's the right answer.
Long-term thinking
We optimize for lifetime patient value, not single campaign metrics.
Excellence as default
We hold ourselves to the same standard a physician holds themselves — outcomes matter.
Real results from real practices
Practices served & patient leads delivered — year over year
Ready to work with people who understand your world?
Let's talk about your practice — where you are, where you want to go, and whether we're the right team to get you there.