Authoritative frameworks and direct analysis on the forces shaping how medical practices operate, grow, and compete — written by practitioners, not generalists.
What should your practice do to grow? Make video. Doug Lundberg and Jason Martin, MD on why phone video works, and where every practice should use it.
Your practice is a small business. Doug Lundberg and Jason Martin, MD on what practice social media should show, and why the practice should post it.
Physicians are adopting AI faster than nearly any other profession. Their practices aren't keeping pace. Doug Lundberg and Jason Martin, MD on the gap, the gimmicks, and the infrastructure that closes it.
AEO and GEO are changing how patients find physicians. Most practices haven't noticed. Doug Lundberg and Jason Martin, MD explain what's at stake and how to prepare.