Authoritative frameworks and direct analysis on the forces shaping how medical practices operate, grow, and compete — written by practitioners, not generalists.
Physicians are adopting AI faster than nearly any other profession. Their practices aren't keeping pace. Doug Lundberg and Jason Martin, MD on the gap, the gimmicks, and the infrastructure that closes it.
AEO and GEO are changing how patients find physicians. Most practices haven't noticed. Doug Lundberg and Jason Martin, MD explain what's at stake and how to prepare.